You cannot achieve success with your organic SEO results without local Internet marketing. Local Internet marketing has nowadays become a key element in a website's SEO campaign.
If you have a physical business space such as a store, office, factory, etc., you will naturally want customers to be able to find and reach you. Online marketing experts believe that map listings get the largest chunk of potential clicks. This is because map listings are quite often the first set of organic listings. It is no wonder, therefore, that SEO theorists are unanimous about the importance of Local Maps Enhancements when it comes to a website's SEO campaign.
To fully appreciate the popularity of maps, consider from the user's perspective. Let's say a user is searching for a plumber, dentist, or a restaurant in his/her locality. Users by now have become intelligent enough to search for services along with locality descriptors. Many Internet users want immediate contact information. Users want to get addresses and phone numbers along with product reviews with just a couple of clicks or so. Thus, it takes less time to research the product/service and to get the required contact information with maps finding their places in search lists.
How Local Maps Enhancements really work:
In the beginning, the website is submitted to as many maps sites as possible, including Google, Yahoo!, and Bing. The new maps location is linked to directories and social media sites to trigger increased web traffic. Social bookmarking is a potent tool for this. Article writing and submission with anchor text links is another important activity. Custom blog service along with contact information is also introduced. These blogs need to be written with local, geographically targeted keywords that support maps submissions. All of these techniques, when collectively applied, lead to efficient Local Maps Enhancement activities.
For overall success with your organic SEO initiatives, you need to augment your Local Maps Enhancements with Pay-Per-Click (PPC) management activities. This combo saturates the target area with relevant ads when local Internet users are online. The synergistic effect is quite palpable, with an increased flow of web traffic to your website.
