The internet has penetrated almost every household in developed countries and is growing rapidly in developing nations as well. It has enabled people to do everything from socializing with friends, playing online games to doing their shopping. The most useful feature of the internet is probably that it lets people
find the things they need. Whether it is a company, a product, service or a manual on how to do something, the internet helps us find it within just a few clicks. For businesses, there is no longer any question about whether the internet can increase their sales and profit but how.
find the things they need. Whether it is a company, a product, service or a manual on how to do something, the internet helps us find it within just a few clicks. For businesses, there is no longer any question about whether the internet can increase their sales and profit but how.
Most businesses have gone online. Some have set up their own websites while some are taking advantage of free advertising websites and ecommerce marketplace to promote or even sell their products and services directly to consumers. The results can vary greatly from one business to another. The internet if utilized properly can produce massive results. Many businesses are already deriving most of their sales from the internet. However, those who do not know much about it may struggle to generate any revenue online. If you are one of those who are not able to generate much sales online, it is important to realize it is not that the internet is unable to generate sales the most likely explanation is that there is something you are not doing or something you have missed that is preventing you from exploiting its potential.
Do you have a good idea of how many unique visitors look at your information each month? If not, you need to start tracking the traffic stats on your own website. If you also have virtual stores or listings on other ecommerce platforms, they usually provide you with traffic stats and you need to keep track of them too.
You can add them up to arrive at an estimate of the total number of people who see you every month or every day (or online exposure). If the traffic volume is low, you will need to pay more attention on ways to increase your online exposure. It is like running a shop, where you want the number of people who come into your shop each day to be as high as possible. If it is low, you will want to do something like advertising to draw more potential customers to your shop. The principle is exactly the same online. If people don't look at you how can they order from you?
Most businesses fail to monetize online because they don't do anything to increase their online exposure. It is a relatively simple problem to fix. You can join more ecommerce platforms/online marketplaces to reach more potential customers and buy advertising for your website.
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