Getting your internet based business off the ground requires time, effort and determination. It is essential to realise that the competition is fierce and that to gain success you must be open and responsive to using many different forms of marketing. Your website could be "all singing, all dancing" but still not be visible to potential customers. Viral Marketing will provide the extra boost your website needs.
Many people overlook Viral Marketing due to the nature of the title. It conjures up the thought of illness and perhaps the bad memory of losing all your data when your computer crashed having been hit by a virus. This could not be further from the case. Read on to find out what Viral Marketing really means.
Viral Marketing can sometimes be known as Viral Advertising. It is basically an idea which spreads. It probably replaces the old-fashioned "word of mouth" passing on of information. Essentially you are trying to make the general public aware of your website or products and this marketing technique does just that. Many forms of media can be used in this method of advertising, such as interesting or funny stories, video clips or flash games. When people find this kind of thing amusing, they usually want to share it with friends and family and forward it to many. The more people use these and pass them on, the more people see them. It goes "viral". You can imagine that if one person sends a message to ten friends, then each of the ten friends forward it to ten of their friends and so on, how frantic rapidly the number of visitors to your site would increase. The benefit is that each time it is passed on to someone new, it includes your company brand, a description of products or other content or links which will help to promote what you have to offer. More traffic with very little effort. Google's YouTube is a perfect example of internet viral marketing as links multiply instantly.
Viral Advertising is popular because costs are low yet you are benefiting from the heightened publicity. You will find that you are generating floods of traffic to your website - all potential customers. Is this not what you have been striving to achieve? Along with other methods, such as search engine optimisation, use of social bookmarking, articles and different advertising tactics, Viral Marketing might just set you ahead of the rest.
I hope this article has been useful and has given you an insight into the reality of Viral Marketing.
No comments:
Post a Comment