You see them on search engines in the form of pay per click ads, like Google AdWords, and on blogs and forums, too.
And now you see them all over Facebook
when you update your status or visit your friend's pages.
The reason you see so many classified ads in ezines and on web sites is because they work! (And they're cheap too!)
But... are they working for you?
Writing classified ads is easy once you know how.
If you want to add power to your classified ads, consider following the following process:
You must understand that there are three parts to each classified ad that work together for one goal-- to get the reader to click on your ad and visit the site you are promoting!
The three parts of a great classified ad are:
- The Headline
- The Body
- The Call to Action
It's important to realize that each part has one purpose and one purpose only.
Once you think of ads like this and use a "building block" approach, they are easier to create.
Here's what you need to know:
- The purpose of the headline is to sell the ad.
- The purpose of the body copy is to set up the call to action.
- The purpose of the call to action is to sell the click.
The Headline
The headline's job is to sell the ad. It must convince the reader that they need to hear what you have to say.
The cardinal rule of writing ad copy is that your headline must grab attention! Period. End of story.
Here are a few tips for writing headlines...
- Begin with an action word
- Create curiosity
- Ask a question
- Make a startling statement
- Ask for the reader's opinion
When writing headlines, always remember that people care about exactly one thing; what's in it for me?
The Body Copy
The purpose of the body copy is to set up the call to action.
Remember, your ad exists only to get the click to the website you are promoting. However, it is important to give the reader the reason why they should click.
This "reason why" usually comes in the form of benefits. The body of the ad must tell your reader what's in it for them. What benefit will they get by making that click?
When writing the body, list all the features of your product or service and next to them list each benefit.
Each feature needs a benefit to be useful!
People buy what your product or service will do for them, not just what it will do.
The Call to Action
This action is usually clicking the link in your ad.
How you ask for the click can literally mean the difference between the success and failure of your ad!
Try using an action word that includes the main benefit of the product your promoting.
If I am promoting a product that helps people save time I might write "Save time today by visiting my site now!" instead of "Click here to save time"
Both are good, but the first one is stronger. Why? Because the reader wants to save time. You are telling them exactly what they need to know. A subtle but important difference.
Remember that your ad is interrupting their current process, in an attempt to lure them to your site. Because of this, using a strong ad is important.
Make your call to action simple to understand. It should not be tricky or need to be interpreted.
What's Next?
Don't forget to read your ad! It's the last thing you need to do!
Classifieds aren't supposed to read like a novel. Check that spelling too!
Once you have your classified written, don't forget the NUMBER ONE rule in advertising --- TEST YOUR AD!
You must test to know what works. Testing allows you to spend small money now to make big money later.
Follow these steps to create classifieds that work. Once you have an ad that works, use it everywhere you can afford to and you will rake in the profits!
And that is a beautiful thing indeed!
Article Source: http://EzineArticles.com/7313288
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