Online Marketing: Is 6-Figure Marketing The New 4-Letter Word?

I've been taking improv classes for almost two years, on and off. Improv is a form of comedy theatre where the actors (called improvisers in this genre) work without a script. Everything you see is unscripted - it's completely spontaneous, made up on the spot. Believe me: it's a lot harder than it looks.

One of my instructors made a really good point. He warned us not to lean on 4-letter words (I can't use them here) or the "fraternity" humor that can be popular among college sophomores and teenaged boys.

Nothing wrong with these types of content, he said. But if you're not skilled in your craft, they can be a crutch. You use a word to get a laugh instead of taking the time to create a great scene, with situation and character.

When writing your content, it's easy to lean on certain words and phrases... over and over again.

For example, just about everyone promises "six-figure" and "seven-figure" programs. It doesn't matter whether the presenter crashed the six-figure barrier or if any of his clients ever did.

As with four-letter words, there's nothing wrong with promising a program that has the potential to bring a huge income to participants. You certainly get attention when you use those words.

In fact, some marketers claim you must promise a high income in order to get readers of your promotional materials, let alone visitors to your website. That means we see a lot of people tossing out promises and raising hopes... even when there are more realistic and more effective ways to promote the program.

The truth is...

No single technique or tactic will transform your income. In fact, when you blindly follow a coach's advice to implement a technique, you can lose business. What works for someone else can be deadly to you, because it clashes with your style or alienates your market.

Additionally, you will see some successful marketers break the "rules." They develop websites without a single video, even though "everybody" uses video. They include old black and white photos of themselves. They don't use graphics in their sales letters.

They get away with these tactics because they have developed the one thing that matters: the "know, like and trust" factor. Their audiences are passionately loyal. Sometimes these audiences don't even read the content on the websites. They don't check the fine print of an author. They just recognize a name and respond.

Ultimately, tactics and techniques aren't the answer. And using a popular phrase won't elevate your copy to the highest, most effective levels.

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